Krispy Krunchy Chicken

Atlanta, Georgia

In transforming a 30-year-old brand's Atlanta offices, innovative design was key to communicate its story and values, while celebrating its successes. The concept developed in collaboration with the client aimed to foster fun, well-being, and a casual contemporary vibe. The design had to facilitate positive interactions among staff and guests, mirroring the brand's dynamic culture.

Central to this transformation was branding that echoes the brand's rich history and values, integrated throughout the space, even visible from outside to engage passersby. The office design encompassed a variety of work postures, diverse meeting spaces, and open areas for collaboration and social gatherings. This setup was conducive to idea exchanges and casual interactions, enhancing the workspace's vibrancy.

Gaming spaces and informal work areas were thoughtfully incorporated to suit different working styles, catering to both full-time employees and visitors. The emphasis on technology, especially advanced AV capabilities, was critical to the design, ensuring a seamless and modern work environment.

This dynamic space extends its impact beyond its physical boundaries, offering a visual treat to those both inside and outside its walls. The design's visibility has sparked a wave of positive reception, generating interest from a wider audience and instilling a sense of pride among the workforce. The innovative use of branding elements not only supports the client's vision but also positions the space as a destination workplace. It's a testament to the successful fusion of design and branding, creating an inviting and inspiring environment that resonates with all who encounter it. This second-generation refresh is more than a redesign; it's a vibrant embodiment of the brand's spirit and a beacon of workplace innovation.